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Search: subject:"Web analytics"
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Undetermined
78
Free
44
CC license
1
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Article
210
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92
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134
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55
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55
Graue Literatur
17
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16
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15
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14
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Collection of articles of several authors
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English
246
German
48
Undetermined
6
Spanish
2
French
1
Author
All
Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
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ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
Showing
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300
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291
Netnography as a method of lead user identification
Belz, Frank
;
Baumbach, Wenke
- In:
Creativity and innovation management
19
(
2010
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10008651806
Saved in:
292
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
Saved in:
293
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
294
Netnographic inquiry and new translocal sites of the social
Rokka, Joonas
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10003997147
Saved in:
295
Nowcasting with Google trends in an emerging market
Carrière-Swallow, Yan
;
Labbé, Felipe
-
2010
Persistent link: https://www.econbiz.de/10008823130
Saved in:
296
Comparing intended and real usage in web portal : temporal logic and data mining
Besson, Jérémy
;
Mitas̆iũnaité, Ieva
;
Lupeikiené, …
- In:
Business information systems : 13th international …
,
(pp. 83-93)
.
2010
Persistent link: https://www.econbiz.de/10009562592
Saved in:
297
Quality in blogs : how to find the best user generated content
Hellmann, Rafael
;
Griesbaum, Joachim
;
Mandl, Thomas
- In:
Business information systems : 13th international …
,
(pp. 47-58)
.
2010
Persistent link: https://www.econbiz.de/10009562595
Saved in:
298
Using web mining technologies to improve competitive intelligence capabilities : a historical perspective
Cucui, Gabriel
;
Cucui, Ion
;
Anica-Popa, Ionut
- In:
Transformations in business & economics : scholarly papers
9
(
2010
)
1
,
pp. 461-471
Persistent link: https://www.econbiz.de/10009531181
Saved in:
299
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
Saved in:
300
Competing on
web
analytics
Peterson, Eric T.
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10003821702
Saved in:
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