Search Results - subject:"Web analytics"

Metrics for and Analysis of Variables for Wiki Use : A Case Study

O'Leary, Daniel E. - 2014

Wikis have emerged as an important Web 2.0 technology for facilitating collaboration in organizations. Although researchers have begun to analyze their use in organizations and develop metrics to study their usage, there has been limited statistical analysis of use data. In addition, much of the...

Persistent link: https://www.econbiz.de/10014141580

E-customer strategy: la fidelizzazione del cliente on line

Clara, Benevolo; Valeria, Burlando - In: Micro & Macro Marketing (2013) 1, pp. 61-86

The present paper shows a proposal of strategy with which a firm,that is starting an on line business, can reach a competitive advantagebased on customer satisfaction, trust and loyalty: these are really importantassets for the hypercompetitive online environment.The implementation of an...

Persistent link: https://www.econbiz.de/10010735353

Web-analytics for Increase of Efficiency of the Web-site of a Department of a Higher Educational Establishment

Tsesliv Olga V. - In: Business Inform (2013) 10, pp. 161-167

from. The article studies a possibility of application of web-analytics for improvement of competitiveness of the …

Persistent link: https://www.econbiz.de/10010713929

Web Analytics Learning in Marketing Education : A Gap Analysis

Page, Kelly L.; Eren, Serden; Harrigan, Paul - 2013

these changes a related and equally important issue has emerged --- the learning of web analytics in marketing education …. Using web analytics as the primary study setting, we conduct three studies to explore the concept of digital evaluation in … education. Findings also show inconsistent perceptions of web analytics learning between marketers, web analysts and marketing …

Persistent link: https://www.econbiz.de/10014160697

Value Evaluation of Customer Experience Using Consumer Generated Content

Shilpa Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul - 2013

The value literature has emerged from the fundamental notion of a trade-off between costs and benefits. This evolution supports the current understanding that value resides in experience from consumption. However, less is known about how customer experiences derived from their consumption can be...

Persistent link: https://www.econbiz.de/10014165800

Selling cookies Dirk Bergemann; Alessandro Bonatti

Bergemann, Dirk; Bonatti, Alessandro - 2013 - rev.

Persistent link: https://www.econbiz.de/10010199088

Selling Cookies

Bergemann, Dirk - 2013

We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies -- informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers...

Persistent link: https://www.econbiz.de/10013073446

Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

Zhang, Sonya; Lee, Samuel; Hovsepian, Karen; Morgia, Hannah - In: International Journal of Business Analytics (IJBAN) 5 (2018) 4, pp. 43-60

As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV...

Persistent link: https://www.econbiz.de/10012043211

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial

Kozinets, Robert V.; Scaraboto, Daiane; Parmentier, … - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 231-242

Persistent link: https://www.econbiz.de/10011883339

A netnographic sensibility : developing the netnographic/social listening boundaries

Reid, Emma; Duffy, Katherine - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 263-286

Persistent link: https://www.econbiz.de/10011883355