Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital...

In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten...

The main purpose of the paper is to illustrate how we can improve a public institution web site by using social plugins and mobile devices optimization. The general idea is to increase the number of visitors by viral message and users to access a special template web site from their devices. I...

Many competitive industries find it challenging to identify their competition set, and despite the widely accepted importance of competition set to strategy development and daily operations, few data-driven approaches have been developed to address this challenge. In this paper, we propose a...

In this paper, we use online search engines and archive collections to examine the popularity of socially responsible investing (SRI) in newspapers and academic journals. A simple content analysis suggests that most of the papers on SRI focus on financial performance. This profusion of research...

In the past, focus of e-learning researches was mostly on technologies and materials which are directly related with learning environment such as learning management system (LMS), content management system (CMS), course contents etc. However, after emergence of big data concept, direction of...