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Search: subject:"Web analytics"
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Undetermined
78
Free
44
CC license
1
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Article
210
Book / Working Paper
92
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134
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55
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55
Graue Literatur
17
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17
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16
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15
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14
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13
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13
Collection of articles of several authors
12
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12
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10
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4
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4
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4
Ratgeber
4
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3
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2
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2
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2
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2
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2
research-article
2
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1
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1
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1
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1
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English
246
German
48
Undetermined
6
Spanish
2
French
1
Author
All
Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Institution
All
Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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Published in...
All
HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
All
ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
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81
Computer-mediated public relations of ethnic-nationalist terrorist groups
Rothenberger, Liane
- In:
International public relations : perspectives from …
,
(pp. 229-250)
.
2017
Persistent link: https://www.econbiz.de/10011546156
Saved in:
82
The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
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83
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
84
Sense-making accountability : netnographic study of an online public perspective
Aung, May
;
Bahramirad, Sina
;
Burga, Ruben
;
Hayhoe, …
- In:
Social and environmental accountability journal : …
37
(
2017
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10011703461
Saved in:
85
Big data : dimensions, evolution, impacts, and challenges
Lee, In
- In:
Business horizons
60
(
2017
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011756769
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86
Social media metrics in an academic setup
Arif, Tasleem
;
Ali, Rashid
- In:
Social media listening and monitoring for business …
,
(pp. 116-130)
.
2017
Persistent link: https://www.econbiz.de/10011565167
Saved in:
87
Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 316-337)
.
2017
Persistent link: https://www.econbiz.de/10011565183
Saved in:
88
Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 383-424)
.
2017
Persistent link: https://www.econbiz.de/10011565189
Saved in:
89
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
90
Measuring brand awareness campaign evaluation and
web
analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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