Search Results - subject:"Web browsing"

Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment

Akram, Umair; Ansari, Aisha Rehman; Ulhaq, Irfan; Chen, Yan - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303227

Analyzing browsing across websites by machine learning methods

Falke, Andreas; Hruschka, Harald - In: Journal of business economics : JBE 92 (2022) 5, pp. 829-852

Persistent link: https://www.econbiz.de/10013438873

Analyzing browsing across websites by machine learning methods

Falke, Andreas; Hruschka, Harald - In: Journal of Business Economics 92 (2021) 5, pp. 829-852

model and the replicated softmax model lead to a more efficient compression of web browsing data. On the other hand …

Persistent link: https://www.econbiz.de/10014501273

The plight of humanity : online impulse shopping in China

Akram, Umair; Peng, Hui; Khan, Muhammad Kaleem; … - In: Human systems management : HSM 36 (2017) 1, pp. 73-90

Persistent link: https://www.econbiz.de/10011705664

Online impulse buying of tourism products : The role of web site personality, utilitarian and hedonic web browsing

Rezaei, Sajad; Ali, Faizan; Amin, Muslim; Jayashree, … - In: Journal of Hospitality and Tourism Technology 7 (2016) 1, pp. 60-83

web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach – A total of …, sophistication and unpleasantness. web site personality positively influences utilitarian web browsing, hedonic web browsing and … online impulse buying; and both hedonic web browsing and utilitarian web browsing positively influence online impulse buying …

Persistent link: https://www.econbiz.de/10014874082

Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Park, Eun Joo; Kim, Eun Young; Funches, Venessa Martin; … - In: Journal of Business Research 65 (2012) 11, pp. 1583-1589

This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in … web browsing occur: utilitarian and hedonic. In an estimated structural model, the variety of selection has a positive … effect on utilitarian web browsing, whereas price has a positive effect on hedonic web browsing. Additionally, utilitarian …

Persistent link: https://www.econbiz.de/10010588284

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing Science 28 (2009) 2, pp. 320-335

Many data sets, from different and seemingly unrelated marketing domains, all involve —records of consumers' movements in a spatial configuration. Path data contain valuable information for marketing researchers because they describe how consumers interact with their environment and make...

Persistent link: https://www.econbiz.de/10008787911