Search Results - subject:"Web interactivity"

Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness

Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277

Persistent link: https://www.econbiz.de/10012423611

WEB SITES INTERACTIVITY AND DESIGN CHARACTERISTICS IN THE ONLINE CONSUMER BEHAVIOR - Survey Article -

ROBU, Adriana-Emilia - In: CrossCultural Management Journal (2012) 2, pp. 45-53

In the online medium, competition being at one click distance, the success of business web sites comes from their potential to differentiate. It is important for marketers and web designers to know which elements are appealing to users and how these elements influence their behavior. Recent...

Persistent link: https://www.econbiz.de/10010774713

Interactivitatea și designul site-urilor web în comportamentul consumatorului online - Revederea literaturii -

ROBU, Adriana-Emilia - In: Management Intercultural (2012) 26, pp. 42-50

Persistent link: https://www.econbiz.de/10010627680

WEB SITES INTERACTIVITY AND DESIGN CHARACTERISTICS IN THE ONLINE CONSUMER BEHAVIOR - Survey Article -

ROBU, Adriana-Emilia - In: CrossCultural Management Journal (2012) 26, pp. 42-50

Persistent link: https://www.econbiz.de/10010627691