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Cutting 1 E-commerce 1 Internet advertising optimization 1 Packing 1 Web page layout optimization 1
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Drozdowski, Maciej 1 MarszaƂkowski, Jakub 1
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European Journal of Operational Research 1
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Optimization of column width in website layout for advertisement fit
MarszaƂkowski, Jakub; Drozdowski, Maciej - In: European Journal of Operational Research 226 (2013) 3, pp. 592-601
Advertising is the basic source of income for many web businesses. Preparing website layout for the advertisements is a problem faced by many web designers. The ads and other content are placed in several columns. Usually column widths are chosen ad hoc to fit the widest advertising unit. To...
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