Marmat, Geeta - In: Global Knowledge, Memory and Communication 72 (2022) 4/5, pp. 484-505
findings indicate that expressive aesthetics of the brand Web pages of the beauty products is positively associated with … fully absorbed with aesthetic attributes of the brand Web pages. Research limitations/implications The outcome of this … aesthetic attributes and CBE by studying the impact of the aesthetic attribute of brand Web pages on the two cognitive elements …