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  • Search: subject:"Web personalization"
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Year of publication
Subject
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Consumer behaviour 5 Konsumentenverhalten 5 web personalization 4 Internet marketing 3 Online retailing 3 Online-Handel 3 Online-Marketing 3 Advertising effects 2 Beziehungsmarketing 2 Einzelhandel 2 Relationship marketing 2 Retail trade 2 Social Web 2 Social web 2 Web personalization 2 Werbewirkung 2 Betriebliche Finanzwirtschaft 1 Cash Flow 1 Cash flow 1 Cash flow volatility 1 Classification 1 Clustering 1 Customer journey 1 Customer satisfaction 1 E-commerce 1 Elaboration likelihood model 1 Electronic Commerce 1 Experiment 1 Feldforschung 1 Field research 1 Firm-generated information 1 Information behaviour 1 Informationsverhalten 1 Kundenzufriedenheit 1 Managerial finance 1 Market-to-book ratio 1 Marketing-finance interface 1 Mobile Anwendung 1 Mobile application 1 Mobile communications 1
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Online availability
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Undetermined 4 Free 1
Type of publication
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Article 6 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5
Language
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English 6 Undetermined 1
Author
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Benlian, Alexander 1 Bodoff, David 1 Conde, Beatriz 1 Eiriz, Vasco 1 Han, Shunping 1 Ho, Shuk Ying 1 Huang, Yunhui 1 Iyakutti, Dr. K. 1 Kalaignanam, Kartik 1 Kushwaha, Tarun 1 Lim, Kai Hin 1 Lin, Zhijie 1 Patil, Jayantrao Bhaurao 1 Rajavi, Koushyar 1 Rekha.C Author_Email: rekhasaravanan98@gmail.com 1 Rita, Paulo 1 Wagh, Rajnikant Bhagwan 1 fathima, Nirase 1
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Published in...
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2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 1 Information systems research : ISR 1 International Journal of Knowledge-Based Organizations (IJKBO) 1 Journal of management information systems : JMIS 1 Journal of retailing 1 Management information systems : mis quarterly 1 The journal of services marketing 1
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Source
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ECONIS (ZBW) 5 RePEc 1 Other ZBW resources 1
Showing 1 - 7 of 7
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The role of information for the customer journey in mobile food ordering apps
Rita, Paulo; Eiriz, Vasco; Conde, Beatriz - In: The journal of services marketing 37 (2023) 5, pp. 574-591
Persistent link: https://www.econbiz.de/10014276932
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Large online product catalog space indicates high store price : understanding customers' overgeneralization and illogical inference
Huang, Yunhui; Lim, Kai Hin; Lin, Zhijie; Han, Shunping - In: Information systems research : ISR 30 (2019) 3, pp. 963-979
Persistent link: https://www.econbiz.de/10012118905
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An Improved Web Page Recommendation Technique for Better Surfing Experience
Wagh, Rajnikant Bhagwan; Patil, Jayantrao Bhaurao - In: International Journal of Knowledge-Based Organizations … 8 (2018) 4, pp. 1-13
Recommendation systems are growing very rapidly. While surfing, users frequently miss the goal of their search and lost in information overload problem. To overcome this information overload problem, the authors have proposed a novel web page recommendation system to save surfing time of user....
Persistent link: https://www.econbiz.de/10012046188
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How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows
Kalaignanam, Kartik; Kushwaha, Tarun; Rajavi, Koushyar - In: Journal of retailing 94 (2018) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011930791
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AN ATTEMPT TO ENHANCE THE INFORMATION RETRIEVAL SYSTEM TOWARDS CLIENT SIDE FOR WEB PERSONALIZATION BY COMBINING USAGE AND CONTENT MINING TECHNIQUE
Rekha.C Author_Email: rekhasaravanan98@gmail.com; … - 2011
Persistent link: https://www.econbiz.de/10010535821
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory
Ho, Shuk Ying; Bodoff, David - In: Management information systems : mis quarterly 38 (2014) 2, pp. 497-520
Persistent link: https://www.econbiz.de/10010425073
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