Kabadayi, Sertan; Gupta, Reetika - In: Journal of Research in Interactive Marketing 5 (2011) 2/3, pp. 153-169
revisiting consumers should focus on web site characteristics that lead to satisfaction during their web visit. Also, marketers … need to pay attention to the consumer motives at the web site, so that the web site characteristics can be tailored to the … the moderating effect of consumer motives and mediating effect of web site satisfaction on web site characteristics and …
