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subject:"webtoon"
(5 results)
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Effects of a branded webtoon on ad avoidance : the persuasion knowledge model of dual experiences
Ju, Ilyoung
;
Jun, Jong Woo
- In:
Journal of marketing communications
31
(
2025
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10015416628
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