//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Kara"
~subject:"Qualitative study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbewirkung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Qualitative study
Advertising effects
15
Werbewirkung
15
Advertising
10
Werbung
10
Consumer behaviour
8
Konsumentenverhalten
8
Hong Kong
7
Hongkong
7
Jugendliche
7
Youth
7
China
6
Gender
6
Geschlecht
6
Celebrity endorsement
4
Celebrity-Werbung
4
Gender roles
3
Advertising effect
2
Brand image
2
Experiment
2
Fernsehwerbung
2
Frauen
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Perception
2
Television advertising
2
Wahrnehmung
2
Women
2
Arzneimittel
1
Attitudes
1
Celebrity motivation
1
Chinese consumers
1
Collectivism
1
Communication effectiveness
1
Communication effects
1
Communication media
1
Comparison
1
Consumer perception
1
Consumer perceptions
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chan, Kara
Ng, Yu Leung
2
Ben Aicha, Abir
1
Bouzaabia, Rym
1
Published in...
All
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
2
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->