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~institution:"Erasmus Research Institute of Management"
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Direct marketing
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
149
National Bureau of Economic Research
97
IGI Global
29
American Marketing Association
24
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
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Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
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Books on Demand GmbH <Norderstedt>
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OECD
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Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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Universität Mannheim
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
UNCTAD / Secretariat
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Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
Edward Elgar Publishing
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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Verlag Dr. Kovač
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Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
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IP Deutschland GmbH <Köln>
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International Chamber of Commerce
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Österreichische Werbewissenschaftliche Gesellschaft
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International Trade Centre
7
MITP Verlags-GmbH & Co. KG
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Peter Lang GmbH
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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epubli GmbH
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Bundesstelle für Aussenhandelsinformation
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ERIM report series research in management
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ECONIS (ZBW)
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1
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
The adaptive consequences of pride in personal selling
Verbeke, Willem J. M. I.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921534
Saved in:
4
Direct mailing decisions for a Dutch fundraiser
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721963
Saved in:
5
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Saved in:
6
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
7
Coping with sales call anxiety and its effects on protective actions
Belschak, Frank
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921545
Saved in:
8
Forecasting the international diffusion of innovations : an adaptive estimation approach
Everdingen, Yvonne Maria van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861913
Saved in:
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