//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"European Advertising Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
4
Werbung
4
Advertising effects
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Consumer behaviour
1
Corporate Social Responsibility
1
Internet marketing
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
OECD countries
1
OECD-Staaten
1
Online-Marketing
1
Psychology of advertising
1
Soziale Software
1
Target group
1
Werbepsychologie
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Collection of articles of several authors
4
Conference proceedings
4
Konferenzschrift
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
4
Author
All
Eisend, Martin
2
Bušljeta Banks, Ivana
1
Rosengren, Sara
1
Zabkar, Vesna
1
Institution
All
European Advertising Academy
Springer Fachmedien Wiesbaden
149
National Bureau of Economic Research
97
IGI Global
29
American Marketing Association
24
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
18
Information Resources Management Association
18
Haufe-Lexware GmbH & Co. KG
16
Springer Gabler <Firma>
15
Books on Demand GmbH <Norderstedt>
14
OECD
13
Nomos Verlagsgesellschaft
12
Axel-Springer-Verlag
11
Universität Mannheim
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
UNCTAD / Secretariat
10
Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
Edward Elgar Publishing
9
European Society for Opinion and Marketing Research
9
Fördergesellschaft Marketing an der Universität Augsburg
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Springer International Publishing
9
Verlag Dr. Kovač
9
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
8
Erasmus Research Institute of Management
8
IP Deutschland GmbH <Köln>
8
International Chamber of Commerce
8
Springer-Verlag GmbH
8
Österreichische Werbewissenschaftliche Gesellschaft
8
International Trade Centre
7
MITP Verlags-GmbH & Co. KG
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Bundesstelle für Aussenhandelsinformation
6
Deutscher Direktmarketing-Verband
6
more ...
less ...
Published in...
All
Advances in advertising research
4
Research
2
European Advertising Academy
1
Gabler Research
1
Springer Gabler Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
2
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->