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Pasquier, Martial
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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ECONIS (ZBW)
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Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
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Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000902231
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