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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject:"Werbung"
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Advertising effects
173
Werbewirkung
173
Advertising
170
Werbung
170
USA
61
United States
61
Consumer behaviour
56
Konsumentenverhalten
56
Psychology of advertising
48
Werbepsychologie
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Internet marketing
29
Online-Marketing
29
Target group
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Fernsehwerbung
27
Television advertising
27
Advertising planning
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Brand image
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Computerspiel
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Creativity
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Empirische Methode
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Eisend, Martin
11
Chang, Chingching
8
Dahlén, Micael
8
Muehling, Darrel D.
6
Nelson, Michelle R.
6
Rosengren, Sara
6
Taylor, Charles Raymond
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Carlson, Les
5
Yoon, Hye Jin
5
Burton, Scot
4
Kees, Jeremy
4
Laczniak, Russell N.
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McQuarrie, Edward F.
4
Phillips, Barbara J.
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Puntoni, Stefano
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Sheehan, Kim Bartel
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Yoon, Sukki
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Ashley, Christy
3
Baek, Tae Hyun
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Choi, Yung Kyun
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Evans, Nathaniel J.
3
Faber, Ronald J.
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Ford, John B.
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Franke, George R.
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Huh, Jisu
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Hung, Kineta
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Jin, Hyun Seung
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Kareklas, Ioannis
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Kim, Jooyoung
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Koslow, Scott
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Li, Hairong
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Okazaki, Shintaro
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Pelsmacker, Patrick de
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
596
Journal of advertising research
470
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
265
International journal of advertising : the review of marketing communications
262
SpringerLink / Bücher
261
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
199
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
International marketing review
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Journal of international marketing
132
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Journal of promotion management : innovations in planning and applied research
119
Springer eBook Collection
119
International journal of hospitality management
110
International journal of electronic marketing and retailing : IJEMR
102
Marketing intelligence & planning
100
NBER working paper series
97
Information systems research : ISR
93
Tourism management : research, policies, practice
93
European journal of operational research : EJOR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Young consumers : insight and ideas for responsible marketers
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
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ECONIS (ZBW)
282
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1
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
Saved in:
2
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
3
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
4
Online behavioral advertising : a literature review and research agenda
Boerman, Sophie C.
;
Kruikemeier, Sanne
;
Zuiderveen …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
Saved in:
5
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
6
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
7
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
8
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
9
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
10
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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