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~subject:"Beziehungsmarketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Beziehungsmarketing
Internet marketing
167
Online-Marketing
167
Consumer behaviour
129
Konsumentenverhalten
129
Social Web
117
Social web
117
Advertising effects
77
Werbewirkung
77
Advertising
69
Werbung
69
Viral marketing
44
Virales Marketing
44
Brand management
43
Markenführung
43
Online retailing
41
Online-Handel
41
Relationship marketing
29
Brand image
25
Markenimage
25
E-commerce
22
Electronic Commerce
22
social media
21
Social network
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Soziales Netzwerk
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Experiment
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advertising
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Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Rita, Paulo
2
Akrout, Houcine
1
Alhouti, Sarah
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
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Bahtiar Mohamad
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Barnes, Stuart J.
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Beck, Roman
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Bilgihan, Anil
1
Bilro, Ricardo Godinho
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Chang, Man Kit
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1
Cheung, Waiman
1
Cho, Su Yeon
1
Chwialkowska, Agnieszka
1
Cobanoglu, Cihan
1
Elsharnouby, Tamer H.
1
Erdmann, Anett
1
Farzana Parveen
1
Feng, Nan
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Guerreiro, João Pedro Silva Martins
1
Hsieh, Sara H.
1
Hua, Zhongsheng
1
Huang, Liqiang
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Ibrahim, Blend
1
Johnson, Catherine M.
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Kim, Mikyoung
1
Kiran, Faiqa
1
Lee, Crystal T.
1
Lee, Jin Kyun
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Lee, Ki-young
1
Li, Dahui
1
Li, Minqiang
1
Liang, Xinjian
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Lodhi, Suleman Aziz
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
International marketing review
8
Journal of global marketing
8
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ECONIS (ZBW)
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
5
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
8
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
9
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
10
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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