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~subject:"Beziehungsmarketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Beziehungsmarketing
Consumer behaviour
80
Konsumentenverhalten
80
Internet marketing
76
Online-Marketing
76
Advertising effects
67
Werbewirkung
67
Advertising
64
Werbung
64
Social Web
54
Social web
54
Brand management
36
Markenführung
36
Brand image
21
Markenimage
21
social media
21
Relationship marketing
17
Viral marketing
16
Virales Marketing
16
Celebrity endorsement
13
Celebrity-Werbung
13
Brand
10
Markenartikel
10
advertising
10
Credibility
7
Emotion
7
Facebook
7
Glaubwürdigkeit
7
Marketing management
7
Marketingmanagement
7
purchase intention
7
Instagram
5
International marketing
5
Internationales Marketing
5
Marketing
5
Mobile communications
5
Mobilkommunikation
5
Sponsoring
5
Sponsorship
5
USA
5
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English
17
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Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Rita, Paulo
2
Alhouti, Sarah
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Bilro, Ricardo Godinho
1
Cho, Su Yeon
1
Chwialkowska, Agnieszka
1
Elsharnouby, Tamer H.
1
Erdmann, Anett
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Guerreiro, João Pedro Silva Martins
1
Ibrahim, Blend
1
Johnson, Catherine M.
1
Kim, Mikyoung
1
Kiran, Faiqa
1
Lee, Jin Kyun
1
Lee, Ki-young
1
Lodhi, Suleman Aziz
1
Mass Hareeza Ali
1
Nasab, Seyyed Mohammad Tabataba'i
1
Nawal Hanim Abdullah
1
Pina, Lídia Silveira
1
Pinto, Luisa
1
Ponzoa, José M.
1
Poorrezaei, Mojtaba
1
Raja Nerina Raja Yusof
1
Rasty, Fereshte
1
Ridwan Adetunji Raji
1
Sabbir, Rizwan
1
Sabrina Mohd Rashid
1
Sharief, Omar
1
Sinha, Mudita
1
Sobhi Mohd Ishak
1
Srivastava, Mallika
1
Yang, Guolan
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Cogent business & management
9
Customer engagement : contemporary issues and challenges
9
Psychology & marketing
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
17
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
7
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
8
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
9
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
Saved in:
10
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
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