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~subject:"Beziehungsmarketing"
~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
Internet marketing
42
Online-Marketing
42
Social Web
31
Social web
31
Consumer behaviour
30
Konsumentenverhalten
30
Marketing management
21
Marketingmanagement
21
Brand management
18
International marketing
18
Internationales Marketing
18
Markenführung
18
Relationship marketing
16
Advertising effects
13
Werbewirkung
13
Brand image
10
Markenimage
10
Advertising
9
Werbung
9
social media
9
Brand
8
Markenartikel
8
Online retailing
8
Online-Handel
8
E-commerce
7
Electronic Commerce
7
Firm performance
6
Internet
6
Unternehmenserfolg
6
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Customer integration
4
Emerging economies
4
Kundenintegration
4
Schwellenländer
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Social network
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Soziales Netzwerk
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16
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Johnson, Lester W.
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Dibb, Sally
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Fernandes, Teresa
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Harrigan, Paul
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Hofacker, Charles F.
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Horbel, Chris
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Hossein Zadeh, Arash
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Islam, Hafizul
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Jebarajakirthy, Charles
1
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1
Mavondo, Felix T.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
Modi, Pratik
1
Nadeau, John
1
Nyadzayo, Munyaradzi
1
Nyadzayo, Munyaradzi W.
1
O'Reilly, Norm
1
Oliveira, Marta
1
Pervan, Simon J.
1
Popp, Bastian
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Rashidirad, Mona
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Roy, Sanjit
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Roy, Sanjit Kumar
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Sekhon, Harjit
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Shahbaznezhad, Hamidreza
1
Shankar, Amit
1
Simkin, Lyndon
1
Séguin, Benoit
1
Thomas, Lauren Josie
1
Valos, Michael J.
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Journal of strategic marketing
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
25
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of internet commerce
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of hospitality management
10
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
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ECONIS (ZBW)
16
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1
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
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