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~subject:"Beziehungsmarketing"
~person:"Casidy, Riza"
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Beziehungsmarketing
Relationship marketing
4
Advertising
3
Brand management
3
Markenführung
3
Werbung
3
Customer satisfaction
2
Higher education institution
2
Hochschule
2
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Brand orientation
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Brands
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Consumer behaviour
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Cross-cultural
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Customer loyalty
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Emerging economies
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Emerging markets
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Higher education
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Integrated marketing communications
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Interaction
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International marketing
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Internationales Marketing
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Internet
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Lieferantenmanagement
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Nonprofit marketing
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Nonprofit-Marketing
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Online-Marketing
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Relationship quality
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Casidy, Riza
Harrigan, Paul
11
Kreutzer, Ralf T.
9
Belz, Christian
8
Hollebeek, Linda D.
8
Verhoef, Peter C.
8
Conduit, Jodie
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Ahuja, Vandana
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Ivens, Björn Sven
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Luoma-aho, Vilma
5
Palmatier, Robert W.
5
Straker, Karla
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Calder, Bobby J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Grönroos, Christian
4
Hajli, Nick
4
Halligan, Brian
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of nonprofit & public sector marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
2
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
3
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
4
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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