Phan, Tien-Thao Cong; Dang, Tri-Quan; Nguyen, Luan-Thanh - 2023
-commerce), how customers’ trust impact on customer attitude and willingness to buy through SNSs remains largely underexplored. This … attitude, and willingness to buy through theory of reasoned action (TRA). A survey was conducted and 200 valid questionnaires … customer trust has an influence on customer attitude and lead to willingness to buy. Secondly, the Neural Network Model was …