Yue, Chengyan (contributor); Alfnes, Frode (contributor); … - 2006
use an experimental auction to investigate how cosmetic damage affects
consumers’ willingness to pay for organic apples … larger impact on the willingness to pay for organic apples than for
conventional apples.
Keywords: appearance, apples …, experimental auctions, organic, willingness to pay.
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1. Introduction
Until recently, fresh food products such as …