Yoon, Sungsik; Erdem, Mehmet; Schuckert, Markus; Lee, … - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 489-511
willingness to pay more for VR were tested using partial least square-structural equation modeling. Findings Performance …’s perceived value of VR affects his/her intention to use VR and willingness to pay more for a hotel that has VR contents (e … provided insights into hotel guests’ intention to use VR and explored how their intentions lead to their willingness to pay …