Search Results - subject:"Willingness to pay a premium"

When green energy feels cozy : the interplay of protected values, the halo effect, and demographics in consumers' renewable energies adoption

Loaiza-Ramírez, Juan Pablo; Reimer, Torsten; … - In: Cleaner and responsible consumption 15 (2024), pp. 1-13

Adopting renewable energies at the individual level is required to mitigate greenhouse gas emissions, reduce reliance on fossil fuels, and transition to a society based on green energy. This study taps into this topic by exploring why and which consumers would adopt renewable energies using two...

Persistent link: https://www.econbiz.de/10015393685

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

Puerto Rican Consumers' Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis

Govindasamy, Ramu; Puduri, Venkata S. - In: Quarterly Journal of International Agriculture 50

The primary objective of this study is to predict Puerto Rican consumerâ€™s willingness to pay a premium for ethnic … expressed value judgments on their willingness to pay a premium for ethnic produce using a logit analysis. A telephone survey … produce or not, and based on this response, a logit model was developed to predict their willingness to pay a premium for …

Persistent link: https://www.econbiz.de/10011142789