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Search: subject:"Willingness to pay as a range"
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Dost, Florian
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ECONIS (ZBW)
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
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