Search Results - subject:"Willingness to pay more"

Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?

Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of international consumer marketing 36 (2024) 4, pp. 301-319

Persistent link: https://www.econbiz.de/10014575068

Sustainable fashion : conceptualization, purchase determinants, and willingness to pay more

Pires, Paulo Botelho; Morais, Cláudia Filipa Silva; … - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-27

, environmental beliefs, and willingness to pay more. The research also revealed that there is a non-linear (quadratic or exponential …

Persistent link: https://www.econbiz.de/10015047476

How superhero characters shape brand alliances and leverage the local brand : the evidence from Indonesia

Monika, Monika; Antonio, Ferdi - In: Businesses 2 (2022) 1, pp. 33-53

alliance could drive the willingness to pay more (WTPM) and the positive electronic word of mouth (eWOM) is assessed. This … alliance shaped from superhero characters with local brands as host brands has a significant impact on consumer willingness to … pay more (WTPM) and eWOM. This study provides managerial implications for both business licensor management and local …

Persistent link: https://www.econbiz.de/10013454832

Relational benefits as predictors of relationship quality outcomes in online retailing

Maduku, Daniel K.; Mathaba, Ryan L. - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-34

Persistent link: https://www.econbiz.de/10014306932

How Millennials' personality traits influence their eco-fashion purchase behavior

Fu, Wei; Liang, Beichen - In: Athens journal of business & economics : AJBE 5 (2019) 3, pp. 207-220

Persistent link: https://www.econbiz.de/10012031438