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Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
Chatterjee, Swetarupa
;
Sreen, Naman
;
Rana, Jyoti
;
Dhir, …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 737-762
Persistent link: https://www.econbiz.de/10013483796
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