Search Results - subject:"Wine attributes"

The importance of wine attributes in an emerging wine-producing country

Pentz, Chris; Forrester, Alexandra - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … importance of wine attributes between the two age groups investigated. Both groups regarded the previous tasting of a wine and … recommendations by others as the two most important wine attributes when purchasing wine for their own consumption. An in …

Persistent link: https://www.econbiz.de/10012589519

The consumer trail: Applying best-worst scaling to classical wine attributes

Nunes, Fernando; Madureira, Teresa; Oliveira, José Vidal; … - In: Wine Economics and Policy 5 (2016) 2, pp. 78-86

The main goal of this study is to gain a better understanding of the buying behavior of wine consumers in Portugal. More specifically, the study identifies extrinsic attributes that influence wine purchase choices in a retail store, crossing-tabulating the results with six classification...

Persistent link: https://www.econbiz.de/10011986530

The consumer trail : applying best-worst scaling to classical wine attributes

Nunes, Fernando; Madureira, Teresa; Oliveira, José Vidal; … - In: Wine Economics and Policy 5 (2016) 2, pp. 78-86

Persistent link: https://www.econbiz.de/10011868197

Perception of wine labels by Hong Kong Chinese consumers

Tang, Vicky Chi Man; Tchetchik, Anat; Cohen, Eli - In: Wine Economics and Policy 4 (2015) 1, pp. 12-21

Despite Hong Kong's growing wine consumption and the abundance of retail brands available there, the demanding choice task faced by its wine consumers, who are more subject to a mix of Chinese and Western cultural influences than consumers in other South Asian countries, has not been studied...

Persistent link: https://www.econbiz.de/10011986504

Perception of wine labels by Hong Kong Chinese consumers

Tang, Vicky Chi Man; Tchetchik, Anat; Cohen, Eli - In: Wine Economics and Policy 4 (2015) 1, pp. 12-21

Despite Hong Kong׳s growing wine consumption and the abundance of retail brands available there, the demanding choice task faced by its wine consumers, who are more subject to a mix of Chinese and Western cultural influences than consumers in other South Asian countries, has not been studied...

Persistent link: https://www.econbiz.de/10011868037

The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain

Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, M. - 2011

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...

Persistent link: https://www.econbiz.de/10009446176

The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain

Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica - European Association of Agricultural Economists - EAAE - 2011

The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...

Persistent link: https://www.econbiz.de/10009326400