Corr, Philip; Plagnol, Anke C. - 2019
Cover -- Title -- Copyright -- CONTENTS -- Preface -- 1 What is behavioral economics and why is it important? -- 2 The ascent and dissent of economics -- 3 ECON: homo economicus -- 4 HUMAN: more Homer (Simpson) than homo economicus -- 5 Manners, monkeys and moods -- 6 Nudge: whys, ways and...