Kerr, Greg; Dombkins, Kate; Jelley, Sarah - In: Journal of Place Management and Development 5 (2012) 3, pp. 272-279
love the Gong” campaign relative to the city of Wollongong, Australia. Design/methodology/approach – After providing a … background to the city of Wollongong and a brief explanation as to the meaning and use of slogans, an investigation of the … are supported by reference to local media reports and relevant literature. Findings – It was found that the Wollongong …