Since separating from the AT&T Corporation in 1996, Lucent Technologies, Inc. has become one of the world’s leading designers, developers and manufacturers of communications systems, software and products. A key business imperative for Lucent Technologies is, of course, to keep abreast of its...

With a trend of significant growth and continued corporate enthusiasm, corporate universities have reached a high level of acceptance and face a new set of challenges. Factors contributing to growth include partnering with universities to strengthen delivery advantage, centralizing resources,...

Corporate universities, like other lines of business within an enterprise, have customers and other stakeholders whose wants need to be satisfied. They operate in an environment subject to demographic, technological, and political trends that could affect their business. The leaders of corporate...

This paper examines the problems of translating marketing theory into effective marketing practice and specifically concentrates on the difficulties that surround the marketing planning process. First the authors explore the barriers to marketing planning and relate these to the lack of specific...

It is often assumed by management in different workplaces that the people who work there acquire their training before they take up a job or that they are trained in their job. Learning is a lifelong process that should be embraced by all workers. Increasing interest is being placed on companies...

Draws on research conducted by the Institute for Employment Studies for the DfEE. The research examined existing knowledge of the benefits of learning for both individuals and organizations and followed with a number of case studies of small and medium‐sized organizations. The study sought to...

Describes an exploratory investigation conducted to examine factors affecting the initial and sustained transfer of interpersonal skills training to the workplace. Demonstrates the ongoing role of trainee motivation in the immediate and longer term transfer of learned skills to work. Suggests...

Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank’s Insurance Services Division (LBIS) in which learning projects were a key feature. Discusses objectives of the projects for the directors, middle managers and junior...

Examines the acquisition of vocational skills through apprenticeship‐type situated learning. Presents findings from studies of skilled workers revealing that learning processes that were consonant with the apprenticeship model of learning were highly valued as a means of acquiring and...