Search Results - subject:"Y Generation"

Führungsaufgabe Interne Kommunikation : Erfolgreich in Unternehmen kommunizieren – im Alltag und in Veränderungsprozessen

Montua, Andrea - 2024 - 2., überarbeitete und erweiterte Auflage

VUCA-Welt: Top-down-Kommunikation funktioniert nicht mehr -- Strategie: Kompass jeder Internen Kommunikation -- Motivation: menschliche Grundbedürfnisse kennen -- Aufmerksamkeitsökonomie: mit Relevanz und Verständlichkeit punkten -- Interne Kommunikationsinstrumente: einen...

Persistent link: https://www.econbiz.de/10014478784

The consumers of green products: The case of Romanian Moldavia counties

Pagliacci, Mario; Manolică, Adriana; Roman, Teodora; … - In: Amfiteatru Economic Journal 21 (2019) Special Issue No. 13, pp. 830-844

Being green is not a trend, as it is not a luxury. Being green has become a necessity. Sustainable consumption, the impact of our own consumption on the environment, the legacy we leave to future generations become goals and guide behaviors. Our research starts from a three-month longitudinal...

Persistent link: https://www.econbiz.de/10014462085

The consumers of green products : the case of Romanian Moldavia counties

Pagliacci, Mario; Manolică, Adriana; Roman, Teodora; … - In: Amfiteatru economic : an economic and business research … 21 (2019) 13, pp. 830-844

Persistent link: https://www.econbiz.de/10012214086

Moderator role of old and new Y generation differences in the effect of perceptions of self-efficiency on decision-making strategies

Tutar, Hasan; Erdem, Ahmet Tuncay; Karademir, Ömer - In: Management research review 45 (2022) 5, pp. 619-634

Persistent link: https://www.econbiz.de/10013284932

The effect of brand love on the electronic word-of-mouth and repurchase intention

Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372

Persistent link: https://www.econbiz.de/10012669850

The relationship between social capital, knowledge sharing and trust : a study between baby boomers, X and Y generations

Özek, Hande - In: Global business & economics review 25 (2021) 3/4, pp. 292-312

Persistent link: https://www.econbiz.de/10012668107

SMARTPHONE BRANDS DESIGN AND BUYING DECISION

DOSPINESCU, Nicoleta; FLOREA, Dana Beatrice - 2016

satisfaction of the consumer universe of experiences. We intend to study the perception of the Romanian "Y Generation", students … questionnaire on the 120 respondents. The respondents ("Y Generation") are students from three faculties that exist in the North … the buying decision and positioning brands Samsung and Apple on the Romanian market, according to the perceptions of "Y …

Persistent link: https://www.econbiz.de/10011534776

SMARTPHONE BRANDS DESIGN AND BUYING DECISION

DOSPINESCU, Nicoleta; FLOREA, Dana Beatrice - 2016

Persistent link: https://www.econbiz.de/10015336531

The role of food product features in the purchase process by consumer generation X and Y

Angowski, Marek - In: Eurasian business perspectives : proceedings of the …, (pp. 13-25). 2019

Y generation groups. The analytical part is based on the results of a survey conducted in 2016 on purchasing behavior in …

Persistent link: https://www.econbiz.de/10013170756

Generation Y Students: Using Facebook for Communicating with University Staff and Professors

PÎNZARU, Florina; MITAN, Andreea - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 2, pp. 221-239

environments. Todayâ€™s students, members of the Y Generation, are digitally natives who wish to, desire and might benefit from the …

Persistent link: https://www.econbiz.de/10011146289