Chang, Hsin Hsin; Lu, Yu-Yu; Li, Pei Ru - In: Online Information Review 47 (2022) 2, pp. 333-355
Purpose In this paper, Yale model was adopted to understand how the characteristics of a green message (goal framing … the green messages. Research limitations/implications The Yale model was applied to online persuasion to examine the … source credibility and information value. The Yale model proved to represent the online green message-sharing context and …