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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbeplanung"
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Discussion paper series / IZA
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
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