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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung"
~subject:"Verbrauchereinstellung"
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Verbrauchereinstellung
Target group
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Zielgruppe
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Consumer behaviour
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Konsumentenverhalten
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Marketing
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Einkaufszentrum
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Market segmentation
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Marktsegmentierung
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Birkhölzer, Stephan
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Lindermann, Kerstin
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Niebuer, Alfons
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Journal of retailing and consumer services
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
ERIM Report Series Reference
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Sustainable Marketing Management : Grundlagen und Cases
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Zielgruppenansätze in der Versicherungswirtschaft
Lindermann, Kerstin
;
Niebuer, Alfons
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 295-313)
.
2014
Persistent link: https://www.econbiz.de/10010246141
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2
Zielgruppenansätze in der Energiewirtschaft
Birkhölzer, Stephan
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 265-274)
.
2014
Persistent link: https://www.econbiz.de/10010246143
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