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~isPartOf:"Journal of retailing and consumer services"
~person:"Purohit, Sonal"
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Journal of retailing and consumer services
International journal of emerging markets
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Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
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