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Search: subject:"Zurich Model of Social Motivation"
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Zurich Model of Social Motivation
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elaboration likelihood model
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emotional cues
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Huber, Frank
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The international review of retail, distribution and consumer research
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Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
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