Shugan, Steven M. - In: Marketing Science 26 (2007) 2, pp. 145-148
The opening of Count Lev Nikolayevich (Leo) Tolstoy's novel inspired linguist, molecular physiologist and biogeographer Jared M. Diamond's eponym for the Anna Karenina principle (Diamond 1997). The principle suggests that no one property guarantees success but many guarantee failure. The Anna...