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Search: subject:"ad avoidance"
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Advertising
21
Werbung
21
Advertising effects
19
Consumer behaviour
19
Internet marketing
19
Konsumentenverhalten
19
Online-Marketing
19
Werbewirkung
19
ad avoidance
12
Social Web
10
Social web
10
Theorie
5
Ad Avoidance
4
Ad avoidance
4
Ad-avoidance
4
Fernsehwerbung
4
Media Markets
4
Online retailing
4
Online-Handel
4
Two-Sided Markets
4
advertising
4
Brand image
3
Brand management
3
Data protection
3
Datenschutz
3
Markenführung
3
Markenimage
3
Theory
3
Brand
2
Digital platform
2
Digitale Plattform
2
Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Limited Attention
2
Markenartikel
2
Marktstruktur
2
Medienverhalten
2
Perception
2
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Undetermined
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Article
24
Book / Working Paper
7
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Article in journal
22
Aufsatz in Zeitschrift
22
Working Paper
4
Arbeitspapier
1
Graue Literatur
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English
29
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2
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Wenzel, Tobias
5
Stühmeier, Torben
3
Hefti, Andreas
2
Liu, Shuo
2
Stuehmeier, Torben
2
Abhishek, Vibhanshu
1
Anderson, Simon P
1
Annas, Mohammad
1
Barbosa, Belem
1
Behboudi, Mehdi
1
Braimah, Stephen Mahama
1
Chen, Siyun
1
Chen, Yuxin
1
Chinchanachokchai, Sydney
1
Chung, Yoo Jin
1
De Gregorio, Federico
1
Desmonda, Diera
1
Dhanya Amarnath, Debora
1
Ferreira, Fátima
1
Gans, Joshua
1
Ham, Chang-Dae
1
Hong, Juwon
1
Huh, Jisu
1
Jaidev, Uma Pricilda
1
Jimmy, So Yohanes
1
Joo, Mingyu
1
Khan, Asad
1
Kim, Eunah
1
Kim, Eunice
1
Kim, Hyungjin Lukas
1
Kim, Seunghyun
1
Kim, Su Jung
1
Kim, Young-gul
1
Koshksaray, Amir Abedini
1
Krishnamurthi, Lakshman
1
Köseoglu, Mehmet Ali
1
Lee, Mi Hyun
1
Li, Bin
1
Liaukonyte, Jura
1
Lin, Song
1
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C.E.P.R. Discussion Papers
1
Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät
1
Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg
1
Published in...
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Marketing science
4
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing and consumer services
2
CEPR Discussion Papers
1
DICE Discussion Paper
1
DICE Discussion Papers
1
IWQW Discussion Paper Series
1
IWQW Discussion Papers
1
Information Economics and Policy
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
The South East Asian journal of management
1
Working Paper
1
Working paper series / University of Zurich, Department of Economics
1
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ECONIS (ZBW)
23
RePEc
4
EconStor
3
Other ZBW resources
1
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1
Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen
;
Wei, Haiying
;
Chen, Siyun
- In:
Journal of retailing and consumer services
80
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015114734
Saved in:
2
Understanding the influences of hedonic personality towards advertising avoidance on social media
Desmonda, Diera
;
Jimmy, So Yohanes
;
Annas, Mohammad
- In:
The South East Asian journal of management
18
(
2024
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015638328
Saved in:
3
Personality and psychological predictors of instagram personalized
ad
avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
Saved in:
4
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
Odoom, Priscilla Teika
;
Odoom, Raphael
;
Braimah, …
- In:
International journal of electronic marketing and …
16
(
2025
)
1
,
pp. 104-132
Persistent link: https://www.econbiz.de/10015357944
Saved in:
5
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
6
Do sellers benefit from sponsored product listings? : evidence from an online marketplace
Joo, Mingyu
;
Shi, Jiaqi
;
Abhishek, Vibhanshu
- In:
Marketing science
43
(
2024
)
4
,
pp. 817-839
Persistent link: https://www.econbiz.de/10014636343
Saved in:
7
Ad
avoidance
in the digital context : a systematic literature review and research agenda
Çelik, Fatih
;
Çam, Mehmet Safa
;
Köseoglu, Mehmet Ali
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2071-2105
Persistent link: https://www.econbiz.de/10014427250
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Effect of media context on avoidance of skippable pre-roll ads in online video platform : a mental accounting of time perspective
Kim, Hyungjin Lukas
;
Kim, Young-gul
;
Yoon, Sang-Hyeak
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304040
Saved in:
10
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
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