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The role of creative strategy,
ad
disclosure
and
regulatory
focus
in investors' decision making : an experimental investigation
Lee, Taejun
;
Yun, TaiWoong
;
Han, Kwang Seok
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10010188531
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