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Advertising 1 Advertising effects 1 Climate change 1 Klimawandel 1 Out-of-home advertising 1 Werbewirkung 1 Werbung 1 ad variation 1 beliefs 1 climate change 1 recognition 1 social advertising 1 transit advertising 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chen, Robert F. 1 Lohmeier, Jill Hendrickson 1 Lustick, David S. 1 Wilson, Rick T. 1
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International journal of advertising : the review of marketing communications 1
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ECONIS (ZBW) 1
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Using transit advertising to improve public engagement with social issues
Wilson, Rick T.; Lohmeier, Jill Hendrickson; Lustick, … - In: International journal of advertising : the review of … 40 (2021) 5, pp. 783-809
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