Ad-avoidance technologies such as ad-blocking devices in browsers have become mainstream tools in recent years and … evidence on the effect of ad-blocking on users' ability to acquire information in the form of an online reading task. We find … that ad-blocking leads to more effort being exerted and increases social welfare by reducing inefficient searching …

Ad-avoidance technologies such as ad-blocking add-ons in browsers and supplemental mobile applications have become … effect of ad-blocking on users' ability to acquire information in the form of an online reading task. We find that ad-blocking … leads to more effort being exerted and increases social welfare by reducing inefficient searching. Additionally, ad-blocking …

can also mitigate the threat of ad blocking for publisher websites and advertisers. An efficient algorithm that estimates …