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  • Search: subject:"adaptation Romania"
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Year of publication
Subject
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SME 2 adaptation Romania 2 cosmetics 2 multinationals 2 online interactivity 2 standardization 2 websites marketing 2
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Online availability
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Free 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1
Language
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English 2
Author
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Constantinescu-Dobra, Anca 2
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CES Working Papers 2
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EconStor 1 RePEc 1
Showing 1 - 2 of 2
Cover Image
Standardization or Adaptation in Cosmetics Websites Marketing? An Empirical Study
Constantinescu-Dobra, Anca - In: CES Working Papers 3 (2011) 2, pp. 215-236
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business. This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites...
Persistent link: https://www.econbiz.de/10012016954
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Cover Image
STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY
Constantinescu-Dobra, Anca - In: CES Working Papers 3(2) (2011) June, pp. 215-215
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business. This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites...
Persistent link: https://www.econbiz.de/10009207448
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