Kumar, Shailendra; Goel, Utkarsh; Joshi, Parikshit; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10
) adoption by the managers or owners of Micro, Small, and Medium Enterprises (MSME) operating in India. Based on two established … theories of technology adoption - Technology acceptance model and Unified Theory of Acceptance and Use of Technology - the … factors influencing ICT adoption behaviour were hypothesized. The adequate sample was selected through the combination of …