Purpose – This study aims to explore booking behavior in an online experiment where the time before the date of stay was controlled for and where action and perceptions were recorded. Design/methodology/approach – An initial pool of 302 students enrolled in various undergraduate and graduate...

The study proposes that deal-seeking travelers' perception of risk may have a dual and contradicting impact on Expected Utility and, consequently, on their propensity to search for a better deal and book the travel product. According to a traditionally utilitarian motivation, a high level of...