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~institution:"Erasmus Research Institute of Management"
~subject:"Werbung"
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Werbung
Direct marketing
5
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Advertising effects
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Consumer behaviour
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Dekimpe, Marnik G.
1
Hanssens, Dominique M.
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Loef, Joost
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Nijs, Vincent R.
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Steenkamp, Jan-Benedict E. M.
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Verlegh, Peeter W. J.
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Erasmus Research Institute of Management
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
15
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
American Marketing Association
6
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag, Marketing Anzeigen
3
BDW, Deutscher Kommunikationsverband
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Cornell University / Department of Agricultural Economics
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Deutsche Werbewissenschaftliche Gesellschaft
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International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
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American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Confederation British Industry
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
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ECONIS (ZBW)
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
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