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~isPartOf:"Journal of advertising research"
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Search: subject:"advertising"
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Advertising effects
269
Werbewirkung
269
Advertising
209
Werbung
209
Consumer behaviour
116
Konsumentenverhalten
116
Internet marketing
114
Online-Marketing
114
USA
111
United States
111
Fernsehwerbung
75
Television advertising
75
Brand management
46
Markenführung
46
Social Web
36
Social web
36
Advertising planning
28
Target group
28
Werbeplanung
28
Zielgruppe
28
Brand image
27
Markenimage
27
Marketing management
27
Marketingmanagement
27
Advertising industry
22
Emotion
22
Werbewirtschaft
22
Viral marketing
21
Virales Marketing
21
Psychology of advertising
20
Werbepsychologie
20
Brand
18
Creativity
18
Kreativität
18
Markenartikel
18
Print advertising
18
Printwerbung
18
Media usage
16
Mediennutzung
16
Celebrity endorsement
15
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Undetermined
231
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Article
514
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6
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Article in journal
519
Aufsatz in Zeitschrift
519
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5
Collection of articles of several authors
5
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5
Sammelwerk
5
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1
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English
520
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Ford, John B.
13
Fulgoni, Gian M.
13
Kennedy, Rachel
11
Bellman, Steven
10
Koslow, Scott
10
Dahlén, Micael
9
Lipsman, Andrew
9
Romaniuk, Jenni
9
Sharp, Byron
9
Campbell, Colin L.
8
Varan, Duane
8
West, Douglas C.
6
Beal, Virginia
5
Fulgoni, Gian
5
Pitt, Leyland F.
5
Reid, Leonard N.
5
Rosengren, Sara
5
Stipp, Horst
5
Taylor, Charles Raymond
5
Fay, Brad
4
Keller, Ed
4
Kilgour, Mark
4
Nenycz-Thiel, Magda
4
Plummer, Joseph T.
4
Precourt, Geoffrey
4
Stafford, Marla Royne
4
Wind, Yoram
4
Beard, Fred K.
3
Berthon, Pierre R.
3
Christodoulides, George
3
Cohen, Justin
3
Droulers, Olivier
3
Goodrich, Kendall
3
Kerr, Gayle
3
Levine, Brian
3
Liljedal, Karina T.
3
McDonald, Scott C.
3
Merchant, Altaf
3
Milfeld, Tyler
3
Nelson-Field, Karen
3
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Published in...
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Journal of advertising research
Journal of business research : JBR
672
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
322
Journal of retailing and consumer services
293
SpringerLink / Bücher
289
International journal of advertising : the review of marketing communications
285
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of international marketing
133
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
122
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
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ECONIS (ZBW)
520
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520
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio
advertising
, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
The impact of
advertising
on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
6
Why casting older female models is good for
advertising
: the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
7
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
Disruptive versus nondisruptive
advertising
in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
10
Who needs highly creative
advertising
? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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