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~isPartOf:"Journal of historical research in marketing"
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Advertising
71
Werbung
70
Advertising history
46
Economic history
37
Wirtschaftsgeschichte
37
Geschichte
35
History
35
Marketing history
23
Advertising industry
17
Werbewirtschaft
17
Business history
15
Marketing
14
Unternehmensgeschichte
14
Consumer behaviour
13
Konsumentenverhalten
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USA
12
United States
12
Brand management
9
Consumption history
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History of economic thought
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Frauen
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Großbritannien
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Online-Marketing
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Ireland
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Marketing theory
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Marketingtheorie
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83
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Beard, Fred
4
Hawkins, Richard A.
3
Crawford, Robert
2
Neilson, Leighann C.
2
O'Hagan, Lauren Alex
2
Petty, Ross D.
2
Stole, Inger L.
2
Tadajewski, Mark
2
Witkowski, Terrence H.
2
Antonov-Ovseenko, Anton A.
1
Bailey, Matthew
1
Battilani, Patrizia
1
Bertagnoni, Giuliana
1
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1
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1
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1
Cardow, Andrew
1
Clark, Lauren Rebecca
1
Contois, Emily J. H.
1
Davis, Judy Foster
1
De Iulio, Simona
1
Dewhirst, Timothy
1
Elliott, Andrew
1
Esson, Dylan J.
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French, Michael J.
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Funke, Michael
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Galluzzo, Anthony
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Gatejel, Luminita
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1
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1
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1
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1
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1
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Journal of historical research in marketing
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
309
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International marketing review
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
122
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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ECONIS (ZBW)
83
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1
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
3
The technicians of consumer society : the creation of
advertising
men and practical
advertising
knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
4
Social network sites and competition : a tale of YouTube, 2005-2015
Newaz, Md Tarique
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 225-242
Persistent link: https://www.econbiz.de/10014456730
Saved in:
5
Advertising
as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
6
Exploring British
advertising
and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
7
Beyond "caste-typing"? : Caroline Robinson Jones,
advertising
pioneer and trailblazer
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 308-333
Persistent link: https://www.econbiz.de/10009793486
Saved in:
8
Forgotten classics: The business of
advertising
, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
9
European sources for
advertising
and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
10
Special issue: international sources for
advertising
and marketing history
Hawkins, Richard
(
ed.
);
Neilson, Leighann
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013328226
Saved in:
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