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~isPartOf:"The journal of media economics"
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USA
20
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20
Advertising
18
Theorie
18
Theory
18
Werbung
18
Fernsehwerbung
15
Television advertising
15
Print advertising
10
Printwerbung
10
Media usage
8
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8
Communication media
7
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7
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6
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51
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Martin, Hugh J.
4
Picard, Robert G.
3
Smith, Ken
3
Häckner, Jonas
2
Kind, Hans Jarle
2
Nyberg, Sten
2
Rennhoff, Adam D.
2
Sonnac, Nathalie
2
Adilov, Nodir
1
Arrazola Vacas, María
1
Bakker, Piet
1
Bates, Benjamin J.
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Bel, Germà
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Bomsel, Olivier
1
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1
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1
Chen, Guan-ru
1
Demers, David P.
1
Devaux, Rémi
1
Dimmick, John W.
1
Domènech, Laia
1
Ducoffe, Robert H.
1
Einstein, Mara
1
Fang, Zheng
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1
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The journal of media economics
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
309
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
122
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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ECONIS (ZBW)
51
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1
Externalities across
advertising
markets
Devaux, Rémi
;
Bomsel, Olivier
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 152-175
Persistent link: https://www.econbiz.de/10013370982
Saved in:
2
Cultural dimensions of online vs. offline media competition : an application of niche theory
Ji, Sung Wook
;
Lee, Junwon
- In:
The journal of media economics
33
(
2020
)
3/4
,
pp. 31-48
Persistent link: https://www.econbiz.de/10012872742
Saved in:
3
Promotional effects and the determination of royalty rates for music
Beard, Thomas Randolph
;
Ford, George S.
;
Stern, Michael L.
- In:
The journal of media economics
31
(
2018
)
1/2
,
pp. 27-35
Persistent link: https://www.econbiz.de/10012313991
Saved in:
4
Which new forms of television
advertising
are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
5
Effects from privatizing a television market, the influence of mobile
advertising
on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
Saved in:
6
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
7
Local
advertising
decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
8
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
9
Advertising
content and avoidance, new media or old media, and media coverage of celebrity suicides : editor's preface
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 49-50
Persistent link: https://www.econbiz.de/10011742230
Saved in:
10
Advertising
content and television
advertising
avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
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