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~person:"Silberer, Günter"
~subject:"Mediennutzung"
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Mediennutzung
Advertising effects
11
Werbewirkung
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Deutschland
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10
Mobile Marketing
8
Mobile marketing
8
Theorie
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Theory
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Marktforschung
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Television advertising
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Consumer behaviour
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Interaktive Medien
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Marketingmanagement
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Silberer, Günter
Kind, Hans Jarle
8
Wilbur, Kenneth C.
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Bellman, Steven
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Nilssen, Tore
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Sonnac, Nathalie
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Beal, Virginia
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Hudders, Liselot
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Breaking new ground in theory and practice
1
Gabler Edition Wissenschaft / Interaktives Marketing
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ECONIS (ZBW)
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A study on the impact of TV
advertising
contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
2
Nutzung und Wirkung interaktiver Werbung : eine Studie zum Blickverhalten im Internet
Heimbach, Petja
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001550519
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